Social-first content strategy for White Rock CRE.
Two agency pricing options for White Rock Commercial Real Estate. We build a consistent social presence for Shiv, Simran and the firm across LinkedIn and X, and create the content assets that feed their investing-related pages.
White Rock is active in commercial real estate, private equity, M&A and related ventures. As the new whiterockcre.com site is built, the content that appears on LinkedIn, X and the firm's investing-related pages is thin or absent.
The immediate gap is not the website. It is the ongoing stream of content that makes the principals and the firm look current, active and worth following before a second conversation.
We do not build or manage the website. We work alongside the site build, supplying social copy, executive content and creative assets that can be posted directly and loaded into the new site.
We will not chase vanity impressions. The goal is to make the firm's public social presence match the operation behind it.
The program is sequential. Each phase creates the asset base the next phase needs.
| Phase | Goal | What changes |
|---|---|---|
| Phase 1 | Establish Presence | Make White Rock, Shiv and Simran easy to find and consistent on LinkedIn and X. | Executive profiles, foundational content, social calendar, creative templates. |
| Phase 2 | Build Visibility | Get the name seen at a larger scale through consistent posting, paid social and higher-reach creative. | LinkedIn and X content series, paid amplification, deal storytelling, short-form video. |
| Phase 3 | Own the Conversation | Become a regular voice on PE, M&A, CRE and alternative assets through owned content. | Recurring newsletter or long-form column, event content, founder commentary. |
Phase 0 is a four-week content foundation sprint and is a prerequisite to either option. It sets up the social base before any visibility spend is turned on.
Everything is content-first. We build a consistent social presence before we ask for meetings.
LinkedIn, X and bio architecture for Shiv and Simran. Consistent voice, institutional tone, founder thinking.
Strategy-led content for the investing-related pages and social channels: market maps, deal breakdowns, sector reports. Every piece tied to a real deal or insight and shared on LinkedIn and X.
Fewer, bigger pieces: market maps, deal breakdowns, sector reports. Quality over volume.
Daily LinkedIn and X posts: deals, activity, projects, behind-the-scenes and founder perspective.
Campaign concepts, photography direction, short-form video, property and deal storytelling assets.
Performance tracking, content scorecard, audience growth and engagement metrics across LinkedIn and X.
Four weeks. We set up the content foundation before any visibility campaign begins.
| Task | Deliverable | Fee |
|---|---|---|
| Site content support | Firm narrative, executive bios, one-page overview and key page copy for the in-progress whiterockcre.com build | USD 3,000 |
| Social presence audit | Baseline audit of LinkedIn, X, content gaps and competitor social activity | USD 1,500 |
| Executive profile build | LinkedIn and X optimization for Shiv and Simran; bio, banner, featured content strategy | USD 2,100 |
| Foundational content package | Firm narrative, one-page overview, first two editorial pieces, social copy bank | USD 2,100 |
| Content calendar & templates | 90-day social calendar, post templates and creative briefs | USD 1,050 |
| 90-day roadmap | Channel plan, content calendar, social target list and success metrics | USD 750 |
| Phase 0 total | USD 10,500 |
| Item | Option A | Option B |
|---|---|---|
| Phase 0 (one-off) | USD 10,500 | USD 10,500 |
| Core program, first 2 months | USD 57,000 | USD 79,000 |
| Monthly retainer after month 2 | USD 28,500 | USD 39,500 |
| Paid social spend included monthly | USD 9,500 | USD 19,000 |
| First invoice total | USD 67,500 | USD 89,500 |
| Success component | Optional: success fee on attributable capital or deals, to be agreed separately | |
Payment. Phase 0 in full on signature. Core program monthly in advance. Thirty-day termination for convenience by either party after month 2; paid social commitments already placed are honoured.
Paid social spend. Included at the stated amounts. Increases above those levels are billed at cost with no markup on prior written approval.
Excluded. Photography and video licensing, paid amplification fees beyond included spend, travel, event sponsorships, website hosting and domains, legal review.
The brand must stay institutional enough for a pension fund or family office and ambitious enough to be interesting. We will not sacrifice either for cheap reach.
We would like half an hour with Shiv and Simran to confirm the deal history we can reference, the tone that feels right, and the audiences that matter most. We will show the current social baseline and the three content gaps we would close in the first four weeks.
If that lands, Phase 0 starts at USD 10,500 and runs four weeks. The core program starts the day it clears.